ROKiT Phones becomes first major W Series sponsor in multi-year agreement

W Series, the international single-seater championship for female drivers, has signed its first major sponsorship deal with global telecom company ROKiT Phones.

The multi-year deal includes branding on all 20 cars and drivers’ overalls, with a celebration livery displayed at the Autosport Awards on Sunday.

ROKiT is currently the title sponsor for both the ROKiT Williams Racing Formula 1 and ROKiT Venturi Racing Formula E teams, as well as some British Touring Car Championship entrants.

“We’re thrilled to welcome ROKiT to W Series,” said Catherine Bond Muir, Chief Executive Officer of W Series. “As a high-tech, disruptive, customer-focused brand, ROKiT sits comfortably alongside W Series and its mission to change the face of motorsport and we’re delighted that we’ll be racing together in the coming years. It’s also exciting to see a brand that’s already present in Formula 1, Formula E and other well-established race series, recognising and supporting opportunities for women in sport, and taking immediate action. We expect this to be an emerging trend in 2020.”  

Jonathan Kendrick, Chairman of ROKiT, said: “We’ve been amazed by the progress made and the success achieved by W Series since it smashed into the world of motorsport, and we really want to be a big part of its future as it develops over the next few years. Like W Series, ROKiT is a young, ambitious, tech-driven company making waves at the leading edge of our industry, and this partnership is an absolute natural fit for us.”

Jamie Chadwick, the W Series 2019 champion, said: “This is wonderful news, and not only for W Series but also for the profile and success of women’s sport in general. ROKiT is such an exciting brand, I’m looking forward to helping them spread the word about their highly innovative yet affordable handset technological innovations and expand their networks globally, particularly in Europe, the USA and India, in the coming season.”  

The 2020 W Series begins in St Petersburg, Russia, on May 29th.