The Race and WTF1 claim motorsport media dominance in first half of 2020
Both brands, owned by Engine Media (formerly Torque Esports), have claimed market-leading engagement rates on social media in the first six half of the calendar year, despite the impacts of the coronavirus pandemic on global motorsport.
Engine Media has celebrated more than 526 million impressions across both brands so far in 2020, with audiences consuming more than 3.57 million hours of content.
The Race claims a "market-leading engagement rate of 6.1 per cent” on Twitter, with sister platform WTF1 as the nearest rival with an engagement rate of 4.8 per cent.
WTF1 also celebrated that on Formula 1 race weekends, the fan engagement rate across the outlet’s Instagram and Twitter accounts rises above 50 per cent.
"We're incredibly proud of the work that our teams at The Race and WTF1 have done in 2020 and also incredibly excited about what the future holds as the sport begins to emerge from its COVID-19 enforced hiatus," Torque Esports President and CEO, Darren Cox said.
