Supercheap Auto joins Bathurst International as naming rights partner
Supercheap Auto has been confirmed as the naming rights partner of the Bathurst International, to take place November 26-28.
The announcement is an extension of the automotive retailer's partnership with the Australian Racing Group, which also includes naming rights of the TCR Australia Series.
The Supercheap Auto Bathurst International is the newest annual event to be held at Mount Panorama, with the inaugural running to take place later this year after the 2020 event was cancelled due to COVID-19 restrictions.
The event schedule includes a round of the S5000 Australian Drivers Championship, TCR Australia, the Fanatec GT World Challenge Australia powered by AWS, Trans Am, the Gulf Western Oil Touring Car Masters, the Porsche Michelin Sprint Challenge, and the Australian Production Car Series.
Matt Braid, CEO of the Australian Racing Group, said "the Supercheap Auto Bathurst International is set to be the premier event for ARG’s racing categories which are internationally aligned such as TCR, GT World Challenge and Trans Am, or feature attributes of top-level world motorsport as S5000 does."
“An event of this calibre needs a passionate, committed partner that understands the sport, its fans and the privilege that we have to be putting on a show at Mount Panorama."
“Supercheap Auto is undoubtedly that partner, and we are extremely proud to be extending our association with the SCA team to naming rights of the Bathurst International.”
Managing Director of Supercheap Auto, Benjamin Ward, said “Supercheap Auto is excited to return to the mountain as a naming rights sponsor this November."
“The Supercheap Auto Bathurst International will be an exciting event for fans and our team with world-class racing categories and drivers."
“Supercheap Auto have a long history with Bathurst and we look forward to working with the Australian Racing Group on showcasing this event globally.”
The partnership announcement coincides with the ticket release for the event.
