Supercheap Auto to sponsor S5000, TCR

Automotive store Supercheap Auto will hold naming rights to the TCR Australia Series in a five-year deal that also includes partner status in the S5000 Australian Drivers Championship.

The Australian Racing Group, promoter of the Touring Car Racing (TCR) and S5000 series, amongst other racing categories, announced the agreement with the high-profile motorsport sponsor ahead of the Boost Mobile Race Tasmania event, set to take place 24-26 January at Symmons Plains Raceway.

Supercheap have a 25-year history of supporting Australian motorsport, including a long-running title sponsorship of the Supercars Bathurst 1000 event, which was terminated this year in favour of competitor Repco.

TCR Australia launched in 2019 before securing carsales.com.au as a title sponsor.

For five years commencing in 2021, the series will be known as the Supercheap Auto TCR Australia Series.

The 2021 series will comprise of six rounds, with every race televised by the Seven Network.

The Super Retail Group brand will also partner the S5000 Australian Drivers Championship.

Benjamin Ward, Managing Director of Supercheap Auto, said “as an Australian owned retailer, we are proud to continue investing in Australian Motorsport. The TCR series with its diverse range of turbocharged touring cars deliver fantastic racing and with the broadcast of every race now on free to air television – this is accessible to all Aussie motorsport fans.”

“Supercheap Auto is well known as the longest naming rights sponsor of the Bathurst 1000, and for us – our new partnership with TCR gives us the opportunity to bring high quality motorsports to more Australians - more often. With our support of the TCR category – this offers fantastic market relevant racing in Australia. For the V8 lovers – the S5000 category is first class open wheel racing.”

Matt Braid, CEO of the Australian Racing Group, said that the group “is proud to welcome Supercheap Auto to the TCR Australia Series as our long-term naming rights partner.”

“It is a strong endorsement of the TCR Australia product and our growth plans for the category that Supercheap Auto has identified TCR as a strategic platform to align its iconic brand and engage Australians who love their cars and motorsport.

“For more than two decades, Supercheap Auto has supported motorsport in Australia with unwavering passion and best-in-class activation. It is an honour to know that commitment will now extend to the Supercheap Auto TCR Australia Series.”