Formula One

New CEO wants Australian Grand Prix to be world's biggest F1 event

Andrew Rickert

Andrew Rickert

— 7 min read
New CEO wants Australian Grand Prix to be world's biggest F1 event
Travis Auld, at his first race as CEO of the Australian Grand Prix. (Supplied)

Travis Auld is a busy man. Days out from the Australian Grand Prix, the new CEO is leading a small group of media outlets through the hospitality options at Albert Park, stopping to greet suppliers and batting away phone calls.

The former AFL executive stepped into the role in 2023 and has quietly taken ownership of the Australian Grand Prix Corporation (AGPC), responsible for the Formula 1 grand prix in Melbourne and the Australian Motorcycle Grand Prix at Phillip Island.

Auld has been on a media blitz, with profiles in The Age and The Herald Sun documenting his ambitions for the Australian Grand Prix to take on Silverstone as the biggest F1 event in the world.

Key to his plans would be a new entry on the Queens Road side of the circuit, linking with the new Anzac Station metro stop expected to open in 2025.

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