Optus announces two-year partnership with Daniel Ricciardo
Australian Formula 1 driver Daniel Ricciardo will wear the Optus ‘yes’ on his helmet until 2022 after signing a two-year partnership with the telco.
“I saw this as a terrific opportunity to partner with a company that shares my values and ideas and is also passionate about its customers and team,” Ricciardo said.
“I’m definitely a Yes! man and am excited to work with Optus on a range of initiatives that motivate and inspire customers and crucially, staff.”
“Optus talks a lot about the speed of their network so I can’t wait to see just how fast their 5G network is.”
The Optus ‘yes’ logo will appear on the Perth native’s helmet until 2022, a spot previously occupied by carsales.com.au.
Optus joins Ricciardo as a personal sponsor alongside carsales, GoPro, headwear brand melin, Blue Coast Brewing Company, Thorne supplements, and AWS.
“Daniel is a world-class, globally renowned go-getter who understands the importance of unrelenting high-performance, innovation through technology, testing and learning and communication and teamwork,” said Optus’ Managing Director of Marketing and Revenue, Matt Williams.
“It’s his appreciation of precision, accountability and flawless execution that we will tap into to engage and energise our amazing people and customers.”
“Just like our 5G network, Daniel is all about speed and performance and is the perfect partner to work with.
“Daniel radiates positivity and optimism and we’re very much looking forward to amplifying this throughout our organisation and for our customers, as we continue to provide options for Australians and our people with our Yes! attitude.”